Press Release

New Research Shows Pomegranate Seed Oil's Benefits as a Skin Treatment

San Anselmo, CA - Aug. 16, 2006 — The benefits of pomegranate juice have been getting a lot of press in recent years, and the extract of this juice has been finding its way into many new skin care products. Less well known, but perhaps even more significant, are the benefits of pomegranate seed oil, a key ingredient in Pomega5™ skin treatment products recently launched by Pomega, LLC.

Similar to pomegranate juice and extract, the oil from the seeds of the pomegranate provides a powerful anti-oxidant benefit, fighting free radicals that damage and age the skin. But pomegranate oil is also a potent source of punicic acid, an Omega 5 conjugated fatty acid, beneficial phytoestrogen and a rare plant based source of CLA.

A new study from the University of Michigan Medical School, published in the February 2006 Journal of Ethnopharmacology, shows that pomegranate seed oil stimulates keratinocyte proliferation, promoting regeneration of the epidermis. This study joins a growing body of research supporting the benefits of pomegranate seed oil as a skin treatment, including a 2003 South Dakota State University study published in the Journal of Medicinal Food that showed that a topical application of pomegranate seed oil significantly decreased the incidence of skin cancer in mice that had been exposed to cancer causing chemicals.

Pomega5™ is the first complete line of organic pomegranate seed oil skin treatments, capturing the miracle of the pomegranate in products that use 100% pure cold-pressed pomegranate seed oil along with other beneficial plant extracts and oils. The skin treatment line includes Pomega5™ Healing Cream, Pomega5™ Cleansing Bar and Pomega5™ Pure Organic Pomegranate Seed Oil in a 10 ml dropper bottle.

"Only a very small fraction of the world's pomegranate crop meets the strict criteria set by Pomega5," explains Tzeira Sofer, President of Pomega5™. "The oil used in Pomega5™ products comes from the seeds of pomegranates grown organically in the Mediterranean. The ideal blend of climate, soil and traditional farming methods results in pomegranates that are renowned for their very high concentration of punicic acid."

The seeds from these pomegranates are cold-pressed using a proprietary technique that delivers an ultra-premium grade of oil that has a sweet nutty taste and a clear golden color. The oil is then packed and shipped under the strictest quality conditions. Pomega5TM skin treatments are dermatologist tested and pass all stability and purity tests.

The Pomega™ Skin Treatment Line

  • Pomega5™ Healing Cream

    Pomega5TM Healing Cream is made with organic pomegranate seed oil and other pure plant extracts and oils known for their restoring and healing properties, including carrot seed oil, calendula oil, arnica oil and valencia essential oil. It has a light, non-greasy texture, is suitable for all skin types, and can be used on the face and body. It contains no fillers, synthetics or perfumes, and is vegetarian and naturally preservative-free.

  • Pomega5™ Cleansing Bar

    Pomega5TM Cleansing Bar is a soap-free cleanser made with organic pomegranate seed oil, organic olive oil, herbs and essential oils known for their restoring and healing properties. It gently exfoliates, cleanses and calms the skin, leaving it soft, smooth and balanced. Contains no perfumes, is vegetarian, naturally preservative free, and may be used on the face or body.

  • Pomega5TM Pure Pomegranate Seed Oil

    Pomega5™ Pure Pomegranate Seed Oil is used to heal dry, cracked, or irritated skin, and to restore its suppleness and equilibrium. It may be used in combination with Pomega5™ Healing Cream or alone. Only a very small amount is needed.

About the Company

Pomega, LLC was founded and is based in Marin County, California. The president and creative force behind the brand is Tzeira Sofer, a practitioner in nutritional healing and an expert on women's health and wellness. Working with doctors and experts on healing plants, she developed the Pomega5™ line of skin care treatments based on ancient recipes and supported by the latest scientific research.

Pomega5TM skin treatment products are available at Mollie Stone's, Vitamin Express, Staff of Life, Pharmaca, Cambridge Naturals and select other retailers. They are also available on line at pomega5.com.

Pomega LLC, which was founded and based in Marin County, California, offers the first complete line of therapeutic skin care and nutritional supplements made with organic, cold-pressed ultra-premium pomegranate seed oil. The Pomega5 skin treatments are all-natural, preservative-free, dermatologist tested and contain no synthetics or fillers. Working with doctors and experts on healing plants, founder Tzeira Sofer developed Pomega5 based on ancient recipes and supported by the latest scientific research, to help people achieve healthier skin and a healthier body. Products are available at select health/wellness stores nationwide including Elephant Pharmacy and select Whole Foods and at pomega5.com

For more information, contact Mimi Field at mimifield@pomega5.com or 925-373-6717.