November 2010

Natural Antiaging

"Natural, botanical elements will likely continue to be a key to antiaging innovation, according to Sofer... 'We are going to have to recognize that we can utilize those hundreds of thousands of species of botanicals -- leaves, flowers, stems, seeds, peels and petals. They all carry an enormous potential for creating products that are going to make consumers healthier and more beautiful.' And ultimately, a healthier, more beautiful consumer is the goal of every antiaging ingredient, product and beauty brand."

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