Archive for the ‘About Pomega5’ Category

Pomega5′s Full Ingredient Disclosure

Monday, August 23rd, 2010

“What are those harmful sounding elements now appearing at the end of Pomega5 ingredient lists? Did you reformulate your products?”

Dear Concerned Customers,

We know that you read the labels, and we are not trying to fool you! We would like to take this opportunity to address the above concern that has been raised by several of our customers: ingredient disclosure.

You will notice that Pomega5 ingredient labels now incorporate names like eugenol, geraniol and benzyl salicylate. These, however, are not additions that Pomega has recently made to our product line. Rather, they are the natural constituents of essential oils used in our products, and they have always been there.

Here at Pomega, we are committed to offering products made with the purest and highest quality botanical ingredients, and essential oils play a key role in providing a powerful sensory experience. In fact, we use over 25 essential oils in our products, from lemongrass to grapefruit to lavender. Natural components of these essential oils, including eugenol, geraniol and benzyl salicylate, are potential allergens (a substance containing a protein that causes an allergic response).  Almost anything can be an allergen for someone.

Any product that includes essential oils (as opposed to synthetic fragrances and perfumes used to produce the scents in many conventional beauty products) contain these allergens. They are not additives; they are naturally occurring and inherent in lemongrass and other citrus essential oils, in particular.

European Union regulations now mandate that allergens be listed on all cosmetic ingredient labels. This is something that Pomega takes very seriously, and in our effort to be entirely transparent, we have decided to implement this European practice in our own labeling standards. This type of labeling is not even required in the US yet, and we hope that will change in the near future.

We highlight all of these naturally occurring allergens in our ingredient glossary on our website.

It has been suggested that such ingredients are linked with neurological problems, but this is only potentially the case if they are present in very large quantities. Pomega5 formulations incorporate drops of essential oils in, and by definition, essential oils should only be used sparingly anyhow.  Most importantly, the use of essential oils has been around for literally thousands of years for medicinal and cosmetic purposes. They are the purest and cleanest option for sustainable beauty.

You can read more about the regulation of allergen labeling in cosmetics HERE.

A Response to our Customers’ Concerns

Sunday, July 11th, 2010

We would like to thank Feelgood Style for writing a review of our Lemongrass Clarifying Cleansing Bar. She brings up a point of concern echoed by other consumers in the past – that our products tend to be on the pricey side. We think this is a great opportunity to begin a dialogue with all of you about our products, why they are priced the way they are, and field any additional comments on the topic.

First, we would like to address the misconception that our cleansing bars are soaps. As many of our customers will testify, they go beyond just cleaning the skin of bacteria and are actually facial cleansers containing active ingredients that offer cosmetic benefits – clarifying, balancing and hydrating the skin in a way that a basic soap cannot. Bar soap contains bulk flakes and fillers that often strip the skin of its natural oils and can cause breakouts and premature aging. Our cleansing bars are specially formulated to be used on the face and cleanse skin without damaging it.

Our cleansing bars (and all of our products) contain only premium quality biodynamic and organic ingredients that are extremely precious, and as such, expensive and often difficult to source. The pomegranate seed oil in our products was selected following a test of over 14 different varieties of pomegranate seed oil, which revealed that ours is purest and the most potent. It happens to come from the Mediterranean. (We cannot even begin to tell you how horrified we were to discover what we found in some of the varieties from other parts of the world, including the US!) In addition, our bars are made and cut by hand in an artisanal fashion using fair trade labor, which is time consuming and once again, costly.

Finally, our cleansing bars last for a LONG time – many of our customers say that they have them around for 2 to 3 months!

Take a glance at other natural brands’ facial cleansers, and you will find that price points hover in the $15-$25 range, and sometimes far above. Our bars really are the equivalent of a liquid facial cleanser and given the quality of the ingredients, efficacy, and knowledge that what you are using was obtained in a manner that is both sustainable and respectful to the planet and its inhabitants – we believe it’s a pretty good deal.

That being said, we truly wish that we could lower the price of all of our products and make them available to any and everyone. However, our operations at this time are still small scale, and we need to be able to stay in business! We are consistently looking for ways to lower our prices and hope to do so in the future. In the meantime, we appreciate your ongoing support and look forward to continuing to provide you with the highest quality biodynamic products out there!

Pomega5 is now a member of the Green America Green Business Network™!

Wednesday, June 9th, 2010

We are pleased to announce that after undergoing several months of screening by Green America™ Pomega5 has been added as a member of their Green Business Network™.

Green America™ is a not-for-profit membership organization, originally founded as “Co-op America” in 1982. Its mission is to harness economic power – the strength of consumers, investors, businesses, and the marketplace – to create a socially just and environmentally sustainable society.

Their Green Business Network™ is the oldest and largest network of socially and environmentally responsible businesses in America. Members have made commitments to fair treatment of their employees and workers in their supply chain, promoting healthy communities where they do business, preserving the environment, and delivering quality products to their customers.

Pomega5 products and Pomega as a company are true reflections of the Green America mission, with the values of sustainability and integrity extending to all areas of the organization, from ingredient sourcing to education. Below are a few achievements in which we take great pride:

Ingredient Sourcing

  • We’ve received the highest marks (meaning the lowest hazard ratings) from Environmental Working Group’s Skin Deep Database
  • We are currently applying for NaTrue – Europe’s most comprehensive grading system for cosmetic products
  • We rely on fair trade and sustainable sources for product ingredients: for example, our Omega 5 oil is from pomegranates grown in the same Mediterranean region for hundreds of years

Manufacturing & Packaging

  • We develop and manufacture our products in a Certified Green Lab that is overlooked by the French Ministry of Health, operating under the most stringent quality standards
  • Our product packaging is 100% recyclable, even the plastic bottles, which have been certified by the European organic certification, ECOCERT.
  • Our marketing materials are printed using recycled paper stocks and non-VOC inks (though we aim to provide as much information as possible in digital format)
  • Our products are shipped using biodegradable packing peanuts

Education & Community

  • We support and partner with other green and socially-driven organizations, including Friends of the Earth and Teens Turning Green, with whom we co-developed a product line in an effort to educate teens about greener alternatives to conventional beauty products.
  • We are currently developing a complementary curriculum on healthy lifestyle and nutrition – Stay Tuned!

Pomega5 is proud to be a part of the Green Business Network™, joining the ranks of today’s most vibrant and influential social entrepreneurs. Together, we are working to transform and redefine what it means to do business in America.

Meet the Founder!

Friday, February 12th, 2010

Meet TzeirTzeira Sofera Sofer: nutritionist, designer, entrepreneur, and – oh yes – mother of three. She may be a visionary founder, but upon moving to California seven years ago, Tzeira never dreamed she would develop – much less be running – her own cosmeceutical business. Traditionally a practitioner in nutrition and women’s wellness, she spent her days counseling others about their diets, allergies and ailments. Although this continues to be her true passion, she asserts that Pomega5 is not far removed from her ultimate dream of one day building a wellness center for women. In between formulating new products and orchestrating multiple business meetings, Tzeira still finds time to indulge her love for fashion design (like many innovators, she has a highly eccentric taste), cooking and outings with her husband, children and faithful pup, Lizzie.

Read more about Tzeira in her 2007 interview with Marin Magazine.