“We have never been big on flaunting the fact that we use organic and biodynamic ingredients”, explains Pomega5 founder Tzeira Sofer. “A growing number of companies that are clearly not making pure, clean products have been abusing the terms ‘natural’ and ‘organic’ so heavily that these words have become essentially meaningless. Slapping a certification label on our products would just make Pomega5 another face in the crowd when.”

For us, the use of such ingredients is already a given: The two new products in our line, Revitalizing Essential Moisture (a light day moisturizer made with pomegranate seed oil) and Revitalizing Nourishing Toner (made with blue cornflower and rose water), contain minimum 90% and 98% biodynamic and/or organic ingredients, but in reality, what really distinguishes the Pomega5 brand from others is the use of ingredients that are not only in harmony with each other and with nature, but are highly compatible with human skin.

Customers continue to see wonderful results with our products - not necessarily because the ingredients are organic - but because they have been formulated with extreme care.

We fuse complementary ingredients, such as verbena and lemongrass - which purify - with calendula, a calming agent, and pomegranate seed oil, a strong antioxidant that protects the skin from free-radical damage. Equally importantly, we refuse to use any of the parabens, fragrances, or synthetically-derived and harmful chemicals that are found in most products (even those that claim to be natural!). There is simply no need; nature already supplies us with thousands of miraculous substances that work as effectively.

Pomega’s commitment to customers extends beyond a USDA organic label, and we hope that as consumers continue to educate themselves about the available options, and companies are compelled to become more honest, the entire cosmetics industry will transform into one when where - as the Teens For Safe Cosmetics say - we won’t have to choose beauty over our own health.

*Biodynamic Agriculture: method of organic farming that treats farms as unified and individual organics - emphasizing balancing the holistic development and interrelationship of the soil, plants, animals - as a closed, self-nourishing system. Includes organic agriculture’s emphasis on manures and composts and exclusion of the use of artificial chemicals on soils and plants.